Wolfgang Ulaga

Are you struggling to make the most of pricing your field services? Too many companies miss opportunities of generating more revenues and profits through better pricing of services. More often than not, organizations leave money on the table by providing a host of value-adding services free-of-charge to their customers or by not charging adequately for the value created. In this workshop, Wolfgang first reports on real-life examples of work with companies to turn around free services into profit engines. He then highlights examples of how conscious choices of price presentation formats can substantially raise customers’ willingness-to-pay and help firms capture more value when selling B2B services. Lastly, attendees derive the key success factors best-practice firms need to master when pricing services for profits.