Mike Donahue

The importance of retaining top clients is evident, however newer customers and those who are likely to renew must not be overlooked. Small customers can become big and vice versa, hence a balanced and clear strategy as to how to progress your clients and manage their expectations annually can be a big key to your revenue stream. This presentation will highlight was Stryker Medical has done to improve the bottom-line including:

• Automating contract management systems to make it easier and faster to sell renewals
• Approaching the right customer at the right time with the right pitch
• Using installed base data to power renewal projects