Cindy Elliott

Director, Advanced Services Group
Aston Business School

Cindy Elliott is a recognized evangelist on servitization and advanced services and spends much of her time working hands-on with global manufacturers on the design, application and measurement of advanced services principles. Cindy has spent more than fifteen years working for and with global manufacturers and enterprise class technology companies to help influence services-centric business transformation and customer-driven business models, including seven years at PTC as Senior Director, Market Strategy and Development for Connected Service. A core area of her expertise is the use of technology, including Internet of Thing (IoT) and mobility, to enable successful service transformation.

Additionally, Cindy led a year-long research programme concluding in 2014, entitled Proving the Service Continuum, Quantifying the Strategic and Economic Impact of Advanced Services Business Models, with Oxford Economics. This study encompassed more than 300 global manufactures and set out to quantifiably prove the certainty, pace and complexity of service transformation and its related economic benefits and is recognized as one of the largest bodies of research in this area. Cindy has earned a Master in International Management from the Thunderbird Graduate School of International Management and has completed the Executive Education Program for Leadership Development at Harvard Business School.

Check out the incredible speaker line-up to see who will be joining Cindy.

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Main Day Three

Wednesday, April 4th, 2018

16:40 Business Model Design Workshop: Capturing The Value From IoT

Many researchers and practitioners will offer general training in business model design, but this leading –edge workshop is the first specialised offering for the design and roll-out of advanced services. It is based on extensive first class research and testing of the methodologies for innovating value propositions and associated business models for the adoption of advanced services in manufacturing or services companies.

Participants will leave the workshop with an understanding of the leading research on business model design for advanced services, and a completed framework setting out an advanced service offering and the business model features required to deliver it.